James Smith

THE PROBLEM WITH

The uncomfortable questions behind today’s biggest trends and taboos. Top 10 Spotify UK. 3M+ followers. Every Tuesday.

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Spotify UK Top 10 — alongside Joe Rogan, Diary of a CEO

Selected for Spotify’s top-tier outdoor promotion

The Reach

0 Social Followers
0 Listens
0 In a Single Week
0 Episodes · 7 Years

Recent Guests

Professor Green Daniel Priestley Lara Acosta Damien Jordan

For Guests

The Full Media Package

01 Full-Length Episode

Multi-camera video on YouTube (457K subs) plus audio across Apple Podcasts, Spotify, Audible UK, and 8+ platforms.

Video + Audio on 10+ platforms

02 10–15 Viral Clips

AI-optimised clips across TikTok (1.8M), Instagram (1.1M), and YouTube Shorts (457K). Proven 1M+ view reels.

Reaching 3M+ combined followers

03 Your Clip Package

5–7 clips delivered within 48 hours. Vertical 9:16, captioned, viral-scored — ready to post on your channels.

Ready to post immediately

04 Cross-Platform Promotion

Promoted across James’s 3M+ following. Linktree CTR of 25.9% — 2.5x industry average.

2.5x above industry CTR

05 Professional Production

$250K+ per series. Multi-camera studio, professional mixing, expert editing by Folding Pocket (Platform Media Group).

$250K+ production value

06 Engaged Audience

25–45, university-educated, financially independent. 62% UK, 17% Australia, 5% US. High-intent listeners who take action.

10+ countries reached

The Process

From Booking
to Broadcast

Pre-Production

15-Minute Call

Topic refinement, key talking points, logistics

Recording Day

1–2 Hours

Conversational interview. Multi-camera. Minimal prep.

Post-Production

Full Episode Within 2 Weeks

Professional edit, colour grading, graphics, mixing

Delivery

Guest Clips Within 48 Hours

Your clip package, ready to post immediately

Content Formats

Every Episode
Creates 10–15 Pieces

“Spearhead” Clips

Hook-driven viral moments

30–90s

Educational Shorts

Key insights and takeaways

60–90s

Controversial Takes

Debate-worthy soundbites

30–60s

Personal Stories

Emotional, connecting moments

60–120s

Expert Insights

Authority-building clips

45–90s

1.8M

TikTok

1.1M

Instagram

457K

YouTube

5–7

For You

The Problem With — James Smith

The Host

James Smith

Sunday Times Bestselling Author

The world’s most sought-after personal trainer. Two-time Sunday Times bestselling author. Known for no-nonsense takedowns of wellness fads and cultural BS — with 3M+ followers listening.

Books

Not A Diet Book

Not A Life Coach

Experience

7 Years Podcasting

122+ Episodes

Reach

3M+ Social Followers

15M+ Previous Downloads

Growth

+216% YouTube Views

+253% Watch Time

Featured in UK Media Cultural Commentator Fitness Authority

The Mission

THE PROBLEM WITH

“We don’t do easy answers. We ask the uncomfortable questions everyone else avoids.”

What We Do

Unfiltered conversations with experts and insiders to uncover truth behind the noise

Who We Serve

Critical thinkers who value authenticity over comfort and truth over consensus

What Makes Us Different

No-BS approach from a host who has built and lost it all. The questions others won’t ask.

James Smith

Every Tuesday, 6PM BST
Apple Podcasts · Spotify · YouTube · All Major Platforms

A Folding Pocket Production · Platform Media Group

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