The uncomfortable questions behind today’s biggest trends and taboos. Top 10 Spotify UK. 3M+ followers. Every Tuesday.
The Reach
Recent Guests
For Guests
Multi-camera video on YouTube (457K subs) plus audio across Apple Podcasts, Spotify, Audible UK, and 8+ platforms.
Video + Audio on 10+ platforms
AI-optimised clips across TikTok (1.8M), Instagram (1.1M), and YouTube Shorts (457K). Proven 1M+ view reels.
Reaching 3M+ combined followers
5–7 clips delivered within 48 hours. Vertical 9:16, captioned, viral-scored — ready to post on your channels.
Ready to post immediately
Promoted across James’s 3M+ following. Linktree CTR of 25.9% — 2.5x industry average.
2.5x above industry CTR
$250K+ per series. Multi-camera studio, professional mixing, expert editing by Folding Pocket (Platform Media Group).
$250K+ production value
25–45, university-educated, financially independent. 62% UK, 17% Australia, 5% US. High-intent listeners who take action.
10+ countries reached
The Process
Pre-Production
15-Minute Call
Topic refinement, key talking points, logistics
Recording Day
1–2 Hours
Conversational interview. Multi-camera. Minimal prep.
Post-Production
Full Episode Within 2 Weeks
Professional edit, colour grading, graphics, mixing
Delivery
Guest Clips Within 48 Hours
Your clip package, ready to post immediately
Content Formats
“Spearhead” Clips
Hook-driven viral moments
Educational Shorts
Key insights and takeaways
Controversial Takes
Debate-worthy soundbites
Personal Stories
Emotional, connecting moments
Expert Insights
Authority-building clips
1.8M
TikTok
1.1M
457K
YouTube
5–7
For You
The Host
Sunday Times Bestselling Author
The world’s most sought-after personal trainer. Two-time Sunday Times bestselling author. Known for no-nonsense takedowns of wellness fads and cultural BS — with 3M+ followers listening.
Books
Not A Diet Book
Not A Life Coach
Experience
7 Years Podcasting
122+ Episodes
Reach
3M+ Social Followers
15M+ Previous Downloads
Growth
+216% YouTube Views
+253% Watch Time
The Mission
“We don’t do easy answers. We ask the uncomfortable questions everyone else avoids.”
What We Do
Unfiltered conversations with experts and insiders to uncover truth behind the noise
Who We Serve
Critical thinkers who value authenticity over comfort and truth over consensus
What Makes Us Different
No-BS approach from a host who has built and lost it all. The questions others won’t ask.
James Smith
Every Tuesday, 6PM BST
Apple Podcasts · Spotify · YouTube · All Major Platforms
A Folding Pocket Production · Platform Media Group